Jul 18, 2019 | 7:30 AM | Thursday

Thu Jul 18, 7:30 AM - Thu Jul 18, 9:30 AM

Firehouse Subs Headquarters

12735 Gran Bay Parkway, Jacksonville, FL 32250

Community: Southside

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Description

Liz Anderson Slobodian, head of public relations for Firehouse Subs, will give us a peek behind the curtain of the brand’s private, national VIP media experience. As a leader in the fast- casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiariza

Event Details

Liz Anderson Slobodian, head of public relations for Firehouse Subs, will give us a peek behind the curtain of the brand’s private, national VIP media experience. As a leader in the fast- casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 million impressions and $1.7 million advertising equivalency from just two FAM events, Liz is excited to share best practices of how a single media event propelled the brand into unprecedented PR successes.
Guest Speaker:
Liz Anderson Slobodian

With more than a decade of award-winning public relations and corporate communications experience, Liz Anderson Slobodian leads public relations for the Firehouse Subs brand, where she oversees strategic public relations, media relations, external corporate communications, in addition to issues and crisis management for one of the No. 1 fast-casual restaurant franchise companies across the map.
Liz joined Firehouse Subs in 2013 and since that time she’s built the company’s in-house public relations team based at company headquarters in Jacksonville, Florida. Daily she directs the brand’s public relations and external corporate communications strategy to support more than 580+ franchisees and more than 1,170 Firehouse Subs restaurant locations in 46 states, Puerto Rico and Canada. Liz’s team has been recognized by the Florida Public Relations Association’s Golden Image Awards consecutively since 2016 for excellence in public relations strategies and programs.
Tickets: 
FPRA Members: $15
Professional Guests: $25
FPRA Student Members: FREE
Student Guests: $5

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